Why Branding is Important
Branding communicates to consumers your reliability, innovation, and consistency. A simple yet captivating logo can enhance recognition and leave a lasting impression on consumers. A fresh branding approach can elevate the appeal of your product or service, increasing the likelihood of consumers choosing you over your competitors.
Brand design visually conveys your business's values, personality, and "feel" to your audience.
A look into the brand design process:
1. Interview, Questionnaire & Visual Research
Once a client begins to work with us, we will conduct a thorough interview to understand more about what their business does. We will also have the client fill out a thorough questionnaire that describes their goals, brand personality, intended audience, etc. Lastly we ask that they make a Pinterest board of a visual style that they are leaning towards.
2. Sketches & Digital Comps
After receiving information from the client, we start drawing dozens of sketches and ideas based on the answers given in the questionnaire.
3. Revisions
The logo sketches will be turned into digital form and the client will be presented with 3-5 of the best design concepts. The client will choose their favorite option and two rounds of revisions will be given.
4. Final Product with Style Guide
At the end of the design process, the client will receive multiple logo variations, a color palette, and brand fonts. This guide will is a great reference to look back at when creating products, social media posts, or anything that visually involves your brand.
